Microsoft CRM 4.0 Marketing
Microsoft Dynamics CRM 4.0 Marketing module makes it easy to manage leads and opportunities, measure and forecast sales activity, track customer contacts, and automate the sales process — helping ensure a shorter sales cycle, higher close rates, and improved customer retention. View the MS CRM 4.0 marketing data sheet.
Microsoft CRM 4.0 Marketing: A clearer view of customers and more informed marketing investments
Segment customer lists into distinct benefit groups and then market to one or more of the identified segments using a workflow-driven model. With Microsoft Dynamics CRM, your marketing professionals can leverage tools for:
- Use MS CRM to Plan More Proactively. Transform customer information into clear, actionable knowledge thanks to deep analytics that enable your company to respond quickly to changing customer preferences and emerging market opportunities.
- Gain a Clear View of the Customer. Gain a clear, 360-degree view of the customer with access to deep segmentation based on comprehensive customer, sales, and demographic information.
- Get Your Marketing Mix Right. Use reporting and analysis features to evaluate the performance of your print, email, online, and other marketing efforts so that you can concentrate on your most effective marketing channels.
- Manage Work More Easily. Provide your marketers with customer relationship management (CRM) functionality as a natural extension of Microsoft® Office Outlook® 2007, so they can manage customer e-mail, appointments, tasks, and contacts from a single business application. Create marketing communications quickly with Microsoft Office Word 2007 Mail Merge.
- Execute Smarter Campaigns. Use intelligent list and segmentation features within Microsoft CRM marketing 4.0 to reach prospective customers, retain existing customers, and transform successful campaigns into templates that can easily be re-used.
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