Microsoft CRM Email Marketing

Version 4.0 of Microsoft CRM has basic bulk email capability, but it is limited in terms of sophistication, functionality and reporting. Pythagoras offers Communigator, which is a proven email marketing add on that is integrated to Microsoft CRM 4.0.

Did you know?

Email Marketing has now overtaken direct mail by volume.
In a survey of marketers who measure their campaigns, 40% said email earns the highest ROI.
75% of senior marketing executives said that email would be a key part of their strategy to target customer

Integrating with Microsoft CRM

The Communigator integration uses its secure web services to automatically transfer new campaign and contact data from CRM and passes campaign results such as email opens, click-throughs and survey answers back to CRM.

Communigator Email Marketing Module for MS CRM

Microsoft CRM has a basic bulk email capability but is limited in terms of sophistication, functionality and reporting
Communigator is a proven email marketing Add-On that is now integrated to the Campaign Activity and quick campaign areas
Build the target list in MS CRM – Create the Campaign Activity “Communigator” – this passes the target list to the email module for fulfilment
The module accepts the target list, executes the activity, and measures performance
Selected resulting data is passed back to the CRM Contact record
Easy-to-use template email editor for creating HTML and Text emails
Include links, images, unsubscribe and options to email a friend – perfect for newsletters or promotional activity
Schedule specific times for emails to go out
Extensive campaign performance reports on bounce backs, who opened the email, who clicked on links, and unsubscribes.
Enterprise version offers Landing Zones and electronic surveys to glean customer feedback

Feature List

3rd Party Integration: